Apple’s latest home chip presents new challenges for Microsoft’s Windows business

Apple’s latest home laptop, announced Monday and containing the iPhone maker’s next-generation chip, could pose new challenges for Microsoft’s lucrative Windows business.

Since Apple’s latest home started selling Macs with its M1 processor in late 2020, its computing business has picked up momentum. Earlier this week, Apple introduced the M2, which will debut in the new MacBook Air and 13-inch MacBook Pro.

The new chip will contain 25% more transistors and 50% more bandwidth than the M1.

Mikako Kitagawa, an analyst at technology research firm Gartner. Said Apple could continue to gain market share with the M2 architecture. In 2021, Apple will hold 7.9% of global computer shipments by the operating system, according to Gartner, while Windows controls 81.8%. The company expects Apple’s share to increase to 10.7% by 2026, while Windows’ share will fall to 80.5%.

Kitagawa said the latest forecast would come in the next few weeks, likely making Apple’s performance look stronger.

Apple’s Mac business has been supported by new devices that use proprietary chips to replace Intel’s processors. The first was the MacBook Air, launched last year, followed by updated iMac. Mac Mini, and MacBook Pro laptop models, and a new model for advanced users called Mac Studio.

Newer Apple devices have longer battery life than older Intel-based devices and a lot of processing power.

Sales increase. Apple’s Mac business grew 23% in fiscal 2021 to over $35 billion in revenue. Mac sales grew more than 14 percent in the March quarter, faster than any other Apple hardware category. IN APRIL, Apple CEO Tim Cook told analysts that. The overwhelming customer response to our M1-powered Mac helped sales grow 15% year over year despite supply constraints.”