Ashi Khanna’s ‘Rockiest’ collaboration of the year is out with Karan Johar
Karan Johar Joins Forces with MyGlamm for the Launch of Pout: Creators in the Spotlight!
In a glittering event that could easily be termed the ‘Rockiest’ collaboration of the year, the dynamic Karan Johar has partnered with the MyGlamm group to unveil their new brand – Pout. The launch event, held in Mumbai, saw the charismatic Ashi Khanna and the elegant Shreya Kalra gracing the occasion, adding their star power to the celebration.
The Launch of Pout:
Under the banner of the #WhenInDoubtPout campaign, Karan Johar, renowned film director and producer, has teamed up with MyGlamm to introduce the MyGlamm POUT line. This line features a spectrum of pigmented, plumping lipsticks designed to deliver instantly voluminous and glossy lips. The collaboration promises to redefine beauty standards and make a bold statement in the cosmetics industry.
Creators in the Spotlight:
During the mega launch event, Ashi Khanna took center stage, conducting an interview with the iconic Kjo about the new brand. Dressed in a classy black outfit and gold earrings, Ashi radiated poise and excitement. In a caption expressing her feelings, she mentioned, “From watching all the movies to enjoying all the Koffee episodes over the years, it was a pinch-me moment for me to share the screen with the one and only @karanjohar!”
Fun QnA Segment:
Adding a touch of fun to the event, Ashi engaged Karan Johar in a playful QnA session. She asked him about the lip shades he would assign to iconic movie characters, from Anjali to Miss Briganza. Karan responded candidly, sharing his expectations to expand the Pout brand further.
Shreya Kalra’s Presence:
Shreya Kalra, donning an elegant deep-neck silver gown, graced the launch with her presence. She also embraced one of Pout’s beautiful lip shades, showcasing the brand’s offerings. In an emotional caption, Shreya expressed her joy at meeting her favorite director, stating, “Look Maa, I met my fav director!”
Influencer Campaign and Personalized Gifts:
Pout has effectively roped in creators, including Ashi Khanna and Shreya Kalra, for a successful influencer campaign. The brand has garnered attention by sending personalized gifts to digital stars, creating anticipation and excitement among beauty enthusiasts.
Conclusion:
The launch of Pout marks a significant milestone in the beauty and cosmetics industry, blending the creative genius of Karan Johar with the innovative offerings of MyGlamm. As creators take the spotlight, Pout aims to redefine beauty norms and empower individuals to express themselves boldly. The shades, teased at the launch, have already piqued curiosity, and beauty enthusiasts are eagerly anticipating the opportunity to try them. Here’s to a vibrant and glamorous journey with Pout! 💄✨