Meta Tests New Subscription Package with Exclusive Features

Meta has officially confirmed it is live testing a new paid subscription tier for Instagram, called “Instagram Plus.” The subscription gives users access to exclusive features and marks a shift in Meta’s strategy two months after the company announced plans to test new subscriptions across Instagram, Facebook, and WhatsApp. TechCrunch

What Does Instagram Plus Offer?

The subscription comes with a number of Story-focused features not otherwise available to standard Instagram users. These include the ability to create multiple audience lists for Stories, see who has rewatched your Story, search through your Story’s viewer list, preview Stories before posting, extend Stories beyond 24 hours, and create Spotlight Stories. Engadget Subscribers can also view someone else’s Story without the poster knowing they viewed it. TechCrunch

Where Is It Available and How Much Does It Cost?

Meta has launched a live test of Instagram Plus in certain regions, with selected users in Mexico, Japan, and the Philippines sharing posts on social media confirming their access. Social Media Today Early pricing appears affordable, with the Philippines subscription sitting at around $1.07 USD per month and Mexico at approximately $2.15 USD per month. Meta is also offering a free one-month trial to prospective users. Engadget

Instagram Plus is separate from Meta Verified, which is aimed at creators and businesses. Instagram Plus is instead designed for everyday users. TechCrunch The move reflects a broader industry trend. Snapchat+ has proven there is a market for social media subscriptions, having topped 25 million subscribers at $3.99 per month. TechCrunch Meta says it will continue testing before any wider rollout.