Jay-Z $3.5m RM watch steals the show at Super Bowl 2025

Jay-Z wore a super rare Richard Mille at the Super Bowl, as the Philadelphia Eagles beat the Kansas City Chiefs 40-22.

Hip-hop mogul Jay-Z made a statement at the 2025 Super Bowl, not just with his presence but with his ultra-luxury $3.5 million Richard Mille watch.

Dressed in a casual, all-black athleisure ensemble, the 55-year-old paired his sweatpants, crewneck shirt, beanie, and white sneakers with the ultra-rare Richard Mille RM 66 Flying Tourbillon.

According to Women’s Wear Daily, only two exist in the orange and red sapphire colorway, making it a standout accessory. The skeletonized design features a horn-like hand motif, adding to its distinctive look.

Jay-Z Attends the Game with Blue Ivy and Rumi Carter

Jay-Z attended the highly anticipated matchup, where the Philadelphia Eagles defeated the Kansas City Chiefs 40-22, alongside his daughters, Blue Ivy (13) and Rumi Carter (7).

Blue Ivy Carter followed her father’s effortlessly cool style, rocking:

Oversized black leather jacket

Balenciaga cargo jeans

Amiri low-top Skel sneakers

Leopard print purse

Meanwhile, Rumi Carter took inspiration from her big sister, wearing:

Light-washed jeans

White sneakers

Black-and-white Amiri varsity jacket

Amiri Ma Canvas camera case

Notably absent from the game were Beyoncé and Rumi’s twin brother, Sir Carter (7).

Jay-Z’s Ongoing Influence in the NFL

Jay-Z’s presence at the Super Bowl is no surprise, given his ongoing partnership with the NFL. In 2019, his company Roc Nation became the league’s official “Live Music Entertainment Strategists.”

The partnership gives Roc Nation a key role in:

Selecting artists for NFL performances, including the Super Bowl Halftime Show

Producing and promoting new music

Leading culture- and cause-focused initiatives

With his deep ties to the league and a watch worth millions, Jay-Z proved once again that his influence extends far beyond music.