Kim Kardashian unveils new SKIMS swimwear aiming to ‘Break the Internet’ again
Kim Kardashian: the new swim array from SKIMS features bikinis and other beach accessories and is set to hit the market on March 6.
A Decade After Her Iconic Paper Magazine Cover, Kim Strikes Again
More than 10 years after her viral Paper Magazine cover in 2014, Kim Kardashian is ready to make waves once more—this time, through her SKIMS Swim campaign. On March 3, the 44-year-old reality star and entrepreneur announced the launch of SKIMS’ new swim shop, set to drop on March 6.
“Three years after its breakout launch, the game-changing swim that started it all is back to break the internet (again),” Kardashian wrote on Instagram, sharing steamy photos from her latest Bahamas beach photoshoot.
New Styles, Colors & Cover-Ups
According to a SKIMS press release, the latest swim collection is launching just in time for spring break and summer vacations, featuring:
Bikinis in five bold colors – Champagne Leopard, Champagne Tiger, Snow, Tide, and the brand’s signature Onyx black.
New silhouettes and necklines for an elevated and versatile beach look.
Cover-ups in terry and cotton jersey fabrics, designed for a chic and effortless getaway wardrobe.
Matching accessories for poolside perfection.
A Photoshoot That Sizzles
For this campaign, Kardashian collaborated with Playboy photographer Ana Dias, capturing the collection’s sexy and confident aesthetic. The images, shot on a Bahamas beach, highlight new pieces like the cami top and string bikini bottom in Champagne Leopard, embodying the bold and daring essence of the collection.
“I absolutely love how this collection has something for everyone—whether you’re on vacation or at the beach, it’s all about feeling confident and amazing in what you wear,” Kardashian shared in the release.
SKIMS Swim: The Ultimate Getaway Wardrobe
With versatile designs, daring prints, and bold hues, the new SKIMS Swim collection promises to deliver the ultimate beachside confidence. Whether lounging by the pool or soaking up the sun on an exotic island, the collection offers sophisticated, effortless, and stylish pieces perfect for any summer escape.
Mark your calendars! The collection officially launches March 6—and given Kim’s track record, it just might break the internet all over again. 