LinkedIn Shares Key Tips to Boost Your 2026 Performance

LinkedIn is seeing significant growth in engagement, with content sharing up 15% and comments increasing by 24% over the past year. LinkedIn’s VP of Product Management Gyanda Sachdeva recently shared strategic insights to help professionals maximize their content performance in 2026.

Share Authentic Professional Expertise

Sachdeva emphasizes that members want to hear from real humans sharing genuine experiences. Content performing best includes industry news and perspectives, product announcements, informative business content, and career stories from lived experience. The key is capturing your unique professional insights that no one else can replicate. While LinkedIn has integrated AI tools across the platform, Sachdeva cautions against relying on them as a replacement for authentic content, recommending users leverage AI only to brainstorm or sharpen their thinking.

Optimize Your Posting Strategy

For maximum impact, aim to publish between 2-5 LinkedIn posts weekly, with members posting twice weekly seeing up to 5x more profile views. Quality matters more than frequency—spacing posts to avoid oversaturation helps each receive proper attention. Video content deserves priority, as it’s 20x more likely to be shared and generates 1.4x more engagement than other post types. Hashtags don’t impact distribution, so their inclusion is optional.

LinkedIn continues combating platform misuse by removing engagement pod groups and warning thousands of members about automated commenting tools. The platform is implementing targeted actions against fake engagement to maintain content quality.

Focus on creating timely, relevant posts with strong opening sentences and clear perspectives that spark meaningful conversations with your audience.