LinkedIn Launches Company Intelligence API for Better B2B Marketing

LinkedIn has unveiled its Company Intelligence API, a powerful new tool designed to revolutionize how B2B marketers track and optimize their campaign performance. The API integrates on-platform engagement data directly into customer relationship management (CRM) systems, enabling marketers to correlate LinkedIn ad spend with specific campaign outcomes more effectively.

Enhanced Campaign Performance Tracking

The Company Intelligence API provides aggregated company-level engagement data, including paid and organic impressions and clicks, directly within existing reports and dashboards. This seamless integration requires no additional setup and works with LinkedIn’s certified B2B Attribution and Analytics partners to deliver comprehensive insights into pipeline impact and return on investment.

LinkedIn has partnered with five leading CRM providers for the initial rollout: Channel 99, Dreamdata, Factors.ai, Fibbler, and Octane 11. These partnerships ensure marketers can access enhanced data insights through their preferred analytics platforms.

Impressive Early Results from Beta Testing

Early adopters of the Company Intelligence API have reported remarkable improvements in their marketing outcomes. Beta customers experienced an average 287% increase in companies reached, 75% more Marketing Qualified Leads, and a 96% increase in Sales Qualified Leads. Perhaps most significantly, they achieved these results while reducing their cost per acquisition by 43%.

The API represents LinkedIn’s commitment to providing B2B marketers with more actionable insights into how their campaigns resonate with target audiences. By offering precise company-level data, the tool enables more strategic decision-making and improved campaign optimization for businesses leveraging LinkedIn’s professional network for marketing purposes.