Pinterest Achieves Strong Q4 Growth in Users and Revenue

Pinterest has released its Q4 2025 earnings, highlighting robust growth in user engagement and financial performance. The platform added 19 million monthly active users, bringing the total to 619 million, underscoring its expanding role in shopping-related discovery. Revenue reached $1.3 billion for the quarter and $4.2 billion for the full year, marking double-digit year-over-year increases. Despite slower U.S. growth, Pinterest’s evolving business model continues to attract more users, with a focus on enhancing search and discovery tools.

AI Integrations and Challenges

Pinterest is deepening its AI efforts, prioritizing user-aligned features over flashy tools. Recent additions include AI-powered recommendations in board displays and a Pinterest Assistant for product discovery, based on user engagement history. However, the platform faces challenges from generative AI-generated pins, which have cluttered categories and diminished value. To combat this, Pinterest has implemented AI labeling and detection tools, emphasizing its visual-centric nature that makes it vulnerable to “AI slop.”

Expanding into Connected TV

Pinterest is venturing into Connected TV (CTV) to broaden its reach. The recent acquisition of tvScientific enables targeted CTV advertising, while a new lifestyle show on Roku TV offers shoppable content. This move aligns with shifting consumer habits toward video and interactive experiences, potentially boosting Pinterest’s appeal beyond static pins. With these strides, Pinterest appears poised for continued success, making it a platform worth exploring for brands seeking discovery-driven growth.