Social Ketchup Hosts Influencer Marketing Agency Roundtable
The panel included industry leaders such as Gautam Madhavan, Devarshi Shah, Ayush Guha, Ayush Shukla, Rohit Raj, Mihir Surana, Shubham Singhal, and Vinay Pillai
Personal Milestones and Success Stories
In this engaging discussion, the panelists shared personal milestones from the past year, with Gautam Madhavan highlighting the success of “Creators United,” an award function dedicated to influencers. The conversation covered various approaches and challenges in talent management, including poaching and effective handling of talent. Ayush Guha emphasized the significance of mindful hiring, encouraging the mantra of “hire the person, not the resume.”
Dynamics of Talent Management in Influencer Marketing
The dynamics of talent management were humorously presented by Rohit Raj, who compared a talent manager’s role to being more than a calendar planner, often taking on the roles of friends and therapists to creators. The discussion also touched upon the positive aspects of influencer marketing, with Gautam Madhavan noting the industry’s growth and recognition since the founding of Mad Influence in 2018.
Challenges and Strategies in Talent Management
Devarshi Shah and Ayush Shukla stressed the importance of PR and PR agencies in shaping and maintaining the narrative around creators. Challenges related to onboarding creators and managing payment contingencies during brand campaigns were candidly discussed by Rohit Raj.
Creators Transitioning to Acting: Opportunities and Challenges
The conversation extended to the topic of creators transitioning to acting roles. Gautam Madhavan explained the challenges faced by creators in traditional acting roles, emphasizing the constraints on their freedom and learning experiences.
Insights and Entertainment: “Never Have I Ever” Game
The session concluded with a light-hearted game of “Never Have I Ever,” offering both entertainment and further insights into the intricacies of talent management in the influencer marketing industry. The roundtable provided valuable perspectives on talent management, challenges faced by agencies, and the evolving landscape of influencer marketing.