Tiktok Embraces Nostalgic Grandfather Fashion in 2024

Move over “coastal grandmother” aesthetics; it’s time for “grandpa core” to take the spotlight.

Pinterest Trend Predictions: Pinterest identifies the “eclectic grandpa” style as a notable trend prediction for 2024. The platform notes increased search interest in related terms, such as customized denim jacket (+355%), eclectic clothing style (+130%), grandpa core (+65%), grandad style (+60%), and retro streetwear (+55%).

Gender-Neutral Appeal: “Grandpa core” transcends gender boundaries, making it an inclusive trend suitable for anyone who appreciates the charm of grandfather-inspired fashion. Pinterest encourages everyone to find style inspiration in their grandfathers for the upcoming year.

TikTok Influence: The trend has found a home on TikTok, with hashtags like #grandpacore and #grandpastyle gaining popularity. Users on TikTok showcase their interpretations of “grandpa core,” garnering millions of views. The videos often feature individuals donning stylized grandpa aesthetics and receiving positive reactions from viewers.

Community Responses: Viewers and participants on TikTok express admiration for the trend, with comments like “If I don’t look like a grandpa, I don’t want it” and “I’m starting to realize old people just have better style.” The trend is celebrated for its unique blend of nostalgia and contemporary flair.

As we approach 2024, “grandpa core” emerges as a fashion movement that invites everyone to explore the sartorial choices of their grandfathers, bringing a touch of timeless and personalized style into the new year.