Zuckerberg announced an event for October 11 where new Meta headphones are expected.

Meta will hold its annual Connect virtual reality conference on October 11, CEO Mark Zuckerberg announced Tuesday.

In an announcement post on Facebook, Zuckerberg appears to be sporting a new headset. That will most likely be Project Cambria, the long-awaited and powerful mixed reality headset.

The product and how it is receive will be a major test of Zuckerberg’s efforts to steer the parent company Facebook into developing virtual and augment reality hardware. Meta spends about $10 billion a year on Zuckerberg’s vision of creating the next great software platform. And the company says the technology isn’t working because the hardware isn’t good enough.

The product launch timing will give Meta a chance to hit the market before Apple is report to be releasing a competing mixe reality headset as soon as next year.

In an news with podcaster Joe Rogan last month. Zuckerberg said the company plans to launch Project Cambria in the fall. This is a highly anticipate headset with the processing power to capture the real world with an external camera and display it in real-time and in colour on the headset.

The headset, estimated to cost $800 or more, will be much more expensive and powerful than the current best-selling Meta Quest 2 headset.

Meta hasn’t announced the lineup for Tuesday’s conference, but the event is expect to last all day. It is broadcast online.

Along with the Project Cambria reveal, Meta will also discuss an update to Horizon Worlds. Its metauniverse social networking app, which has been teased for its cartoonish graphics in recent weeks. The VP in charge of Horizon will be leaving the company, Meta confirmed in August.

“Graphics on Horizon can do a lot more – even on headsets – and Horizon is improving very quickly,” Zuckerberg wrote in August.

In addition to Project Cambria, Meta is developing several different virtual and augment reality prototypes.

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