LinkedIn launches Creator Marketplace to connect brands with influencers

LinkedIn has officially launched its own Creator Marketplace, a dedicated space that allows brands to discover and partner with creators directly through the platform. Available in the US and Canada, the marketplace is accessible via LinkedIn’s Campaign Manager under a new “Content and Assets” section — making it a central hub for all content partnership activity on the platform.

How the marketplace works

Brands can search for vetted creators by topic or content expertise, then assess each profile for audience size, demographics, and overall fit. Eligible creators can opt in through a new Monetization tab, which links to the marketplace sign-up flow. The tool also supports sponsored post options, giving brands a straightforward way to amplify creator-led content to wider audiences.

BrandWorks joins the mix

Alongside the marketplace, LinkedIn is launching BrandWorks — an in-house team of brand, creative, content, and events specialists offering hands-on campaign strategy and support for B2B marketers. Together, BrandWorks