Hailey Bieber Fronts Victoria’s Secret 2026 Valentine’s Day Campaign
A Very VS Valentine’s Launch
Victoria’s Secret has unveiled its 2026 Valentine’s Day collection, with Hailey Bieber leading the brand’s A Very VS Valentine’s campaign. Released on Wednesday, January 7, the collection celebrates romance and glamour with bold lingerie and sultry styling.
Star Power
Joining Bieber in the campaign are fellow models Isabeli Fontana, Maty Fall Diba, and Alexis Carrington, each showcasing pieces from the new collection. Together, they embody the brand’s signature mix of sophistication and allure, bringing fresh energy to Victoria’s Secret’s seasonal offering.
Hailey’s Spotlight
In an exclusive video shared with PEOPLE, Bieber, 29, poses in a striking red lingerie look in front of a mirror. The mom of one also models the Heart Chiffon Unlined Bralette paired with the Heart Chiffon Bikini Panty, highlighting the romantic yet playful aesthetic of the collection.
Collection Highlights
Beyond lingerie, the Valentine’s Day line includes:
- Glazed Satin Heart Short Pajama Set – a chic sleepwear option with a festive twist.
- Very Sexy Euphoric Eau de Parfum – a fragrance designed to capture passion and intensity.
- Very Sexy Blush Eau de Parfum – a softer, romantic scent for everyday wear.
Outlook
With Bieber at the forefront, Victoria’s Secret is positioning its Valentine’s Day collection as both glamorous and accessible, appealing to customers seeking statement pieces for the holiday. The campaign underscores the brand’s continued reliance on high‑profile talent to connect with audiences and keep its seasonal launches in the spotlight.