LinkedIn Video Content Drives Higher Engagement for Marketers

LinkedIn has released new insights into the power of video advertising, revealing compelling statistics that underscore why marketers should prioritize video content in their 2026 campaigns. According to the platform, video posts significantly outperform other content types, generating substantially higher engagement and reach across the network.

The Impact of Video on LinkedIn Engagement

The data is striking: video posts on LinkedIn achieve 20x more shares compared to other post types and receive 3x higher overall engagement rates. LinkedIn video ads also demonstrate impressive advertising performance, with click-through rates 47% higher than standard ad formats. These metrics highlight video’s critical role in any modern LinkedIn marketing strategy, offering marketers a clear opportunity to maximize their campaign effectiveness and reach.

Creating Your LinkedIn Video Ad Strategy

LinkedIn’s new guide provides marketers with actionable resources beyond just the statistics. The platform offers comprehensive guidance on how to create effective video ad campaigns, including best practice tips and strategic recommendations. This resource serves as a practical toolkit for businesses looking to leverage video content, whether they’re launching campaigns in the final quarter of 2025 or planning their full 2026 marketing roadmap.

The timing of LinkedIn’s resource release is particularly relevant as marketing teams finalize their strategies for the upcoming year. By understanding video’s proven performance metrics and implementing LinkedIn’s recommended best practices, brands can position themselves to achieve stronger engagement, higher click-through rates, and improved overall marketing ROI throughout 2026.