Pinterest Acquires Connected TV Ad Platform tvScientific
Pinterest announced its acquisition of connected TV advertising platform tvScientific, marking a significant expansion of its promotional capabilities across multiple formats and surfaces. The deal, currently under regulatory review, is expected to close in the first half of 2026. Once approved, tvScientific will maintain its independent brand while integrating into Pinterest’s ecosystem.
Enhanced Audience Targeting at Scale
The acquisition combines tvScientific’s advanced CTV engine with Pinterest’s extensive audience insights and consumer data from 600 million active users. tvScientific’s platform features 15,000+ unique audience segments, enabling precise targeting at the optimal moment. By merging tvScientific’s automated media buying and AI-powered optimization with Pinterest’s shopping data, advertisers will access unprecedented audience precision and placement opportunities across screens.
Boosting Ad Performance for All Advertiser Sizes
tvScientific’s outcome-based platform allows advertisers to pay by results while accessing deterministic attribution to validate TV’s impact. The integration into Pinterest Performance+—the company’s automation and AI-powered advertising suite—will enable coordinated campaigns measuring outcomes across multiple channels. This approach benefits advertisers of all sizes, from small businesses to enterprises.
The acquisition arrives at an opportune moment as connected TV viewing continues rising. With consumers increasingly using Pinterest to discover products, expanding promotional reach to home TV sets positions advertisers to maximize campaign effectiveness. The combined platform’s deterministic attribution models will provide clearer insights into how CTV advertising drives customer engagement and conversions, ultimately strengthening ROI for Pinterest’s advertising partners.
This strategic move underscores Pinterest’s commitment to evolving its advertising solutions in response to shifting media consumption patterns.