Pinterest Rolls Out AI-Powered Recommendation Tools for Shopping

Pinterest is enhancing its platform with a suite of new AI-powered recommendation features designed to help users discover products aligned with their interests. With 578 million monthly users who visit the app with high purchase intent, these tools could significantly increase shopping activity and engagement.

Personalized AI Features

The platform is rolling out three main AI recommendation features. The “Make it yours” element will suggest fashion and home decor items based on saved Pins, while the “More ideas” breakout provides recommendations for beauty, recipes, and art categories. Additionally, Pinterest is testing “Styled for you” AI-powered collages in the US and Canada, allowing users to swap items within custom fashion collections to see how different products complement each other.

Curated Trend Displays for Discovery

The most anticipated addition is “Boards made for you,” which delivers personalized trend displays directly to users’ home feeds and inboxes. These boards combine editorial expertise with AI-powered recommendations, featuring trending styles and weekly outfit inspiration. The feature will roll out over the next few months in the US and Canada.

The recommendation engine learns from each saved Pin, continuously improving its ability to match user interests with relevant content. However, challenges remain around visual accuracy and the impact of generative AI Pins on recommendation quality.

For brands, the key strategy is ensuring complete inventory availability through Pinterest’s catalog connections. By maintaining updated product listings and monitoring Pinterest trends, businesses can maximize visibility in these AI-powered recommendation systems and drive more conversions through the platform.

All users will begin seeing these features gradually over the coming months.