Pinterest Launches AI Recommendation Tools for Personalized Discovery

Pinterest is revolutionizing its platform with a suite of AI-powered recommendation features designed to help users discover products aligned with their interests and shopping preferences. The new tools leverage artificial intelligence to analyze user behavior, saved pins, and browsing history, creating a more personalized shopping experience that goes beyond traditional scrolling.

Customized Product Discovery

The new “Make it yours” feature displays fashion and home decor recommendations based on existing saved pins, while the “More ideas” element suggests related content for beauty, recipes, and art categories. Users will find their existing saved pins organized in an “All saves” tab for easy reference. Each pin saved contributes to Pinterest’s AI algorithm, continuously refining recommendations to match individual tastes and preferences more accurately.

Styled Collections and Curated Trends

In the US and Canada, Pinterest is testing “Styled for you,” an AI-powered collage feature that lets users mix and match fashion items to visualize different styling combinations. Additionally, “Boards made for you” provides personalized trend displays combining editorial expertise with AI recommendations. These curated boards will appear directly in users’ home feeds and inboxes, delivering trending styles and weekly outfit inspiration starting in the coming months.

With 578 million monthly active users who visit the platform with strong purchase intent, these AI tools position Pinterest as a more sophisticated discovery engine. Brands can maximize visibility by ensuring complete product catalog listings and staying aligned with trending styles. Pinterest will roll out these features gradually across the platform over the next few months.