Snapchat Reveals Post-Christmas Shopping Surge Opportunities for Brands

Snapchat is making a significant push to highlight marketing opportunities during Q5 (the post-Christmas period), armed with compelling data about consumer spending habits. According to recent Snap research, 88% of U.S. Snapchatters shop for gifts and items after Christmas, signaling a potentially lucrative period for brands and advertisers looking to capture holiday sales momentum.

To validate these opportunities, Snapchat commissioned Ipsos to survey over 5,711 consumers across five markets about their post-Christmas shopping intentions. The findings reveal that 60% of all consumers continue shopping after Christmas, with Snapchat users particularly active during this window.

Self-Shopping and Category Trends

The data demonstrates that consumers prioritize purchasing for themselves more than others during Q5, with fashion, beauty, electronics, and food emerging as top-selling categories. This shift represents a strategic opportunity for brands in these sectors to tailor campaigns toward personal indulgence and self-gifting rather than traditional gift-giving.

Engagement and Resolution Marketing

Snapchat users become significantly more active in Q5 as they connect with friends and share holiday content, with New Year’s Eve serving as the platform’s number-one engagement day. Beyond holiday shopping, the data highlights opportunities around New Year’s resolutions, allowing brands to position products and services as solutions for self-improvement goals. With gift cards to spend and scheduled time off, consumers view Q5 as their moment for self-treatment.

The post-Christmas period presents a compelling opportunity for brands to boost ad spending on Snapchat, particularly as the platform faces increasing regulatory pressures that could affect its younger demographic audience in coming years.