Google partners with Walmart to boost ad measurement and real estate listings

Google has announced two major updates — a new advertising partnership with Walmart Connect and an expanded format for real estate listings — signaling a broader push to connect online campaigns with real-world outcomes.

Closing the loobetween ads and in-store sales

The Google–Walmart Connect integration gives brands access to purchase insights from Walmart’s 150 million weekly US customers. Advertisers can now run YouTube campaigns using Walmart Connect audiences and directly measure how those ads influence sales at Walmart stores. The tool, available through Google Display & Video 360, also leverages Gemini AI to support planning, activation, and measurement across the full shopper journey — making it significantly easier to calculate the true return on ad spend.

Richer property details in real estate ads

On the real estate front, Google is testing an enhanced version of its Local Services Ads, powered by data from HouseCanary. The updated format surfaces key property details — pricing, images, and home features — directly within search results. Buyers can call, message, or book an agent appointment wit