Pinterest Releases Festive Season Checklist to Help Brands Prepare

Pinterest has released an updated festive season checklist designed to help brands prepare for the busiest shopping period of the year, as holiday planning gets underway earlier than many marketers expect.

The platform said people use the app to plan, save ideas and compare products long before late November, narrowing down their options well ahead of the main sales rush. With that in mind, the guide aims to keep brands visible at each stage of the decision-making process.

What the Guide Covers

The checklist offers a detailed breakdown of the steps businesses can take to get the most from their Pin listings during the season. It also includes usage notes underlining Pinterest’s role in driving both product discovery and purchase activity, alongside practical advice on positioning brands effectively through Pins. Links to further resources help marketers dig deeper into each element, and brands can use the checklist to audit their existing listings and identify gaps before demand peaks.

Why Timing Matters

Pinterest now counts 640 million monthly active users, and most arrive with shopping intent, making the platform a potentially valuable channel for holiday strategy. Because Pinners tend to save and compare ideas before buying, brands that appear early in that research phase can build familiarity and stay in consideration as shoppers move closer to checkout. Marketers who want to capture those early planners may need to act sooner rather than later.

The release follows earlier Pinterest guidance urging brands to launch holiday campaigns early, published in August, and a set of post-holiday marketing tips shared in September. Together, the resources form a year-end roadmap covering everything from pre-season preparation to follow-up activity. For brands, the message is consistent: start early, stay visible and build campaigns around how audiences actually plan their purchases.