Meta Enhances Creator Marketplace with Smart Discovery Tools

Meta has unveiled significant enhancements to its Creator Marketplace, introducing intelligent discovery tools designed to streamline how brands identify and collaborate with influencers for paid partnership campaigns. The platform update addresses a critical challenge in influencer marketing: finding creators whose audiences and values align with brand objectives.

Smarter Creator Recommendations

The new recommendation system leverages creator engagement data to surface highly relevant partnership opportunities. Brands will now see creators who have previously engaged with their content or explicitly expressed interest in partnerships. Meta’s system also highlights creators with proven ad performance track records, enabling businesses to prioritize creators likely to deliver strong campaign results. A new performance badge visually identifies high-potential creators for quick reference, while the “Similar Creators” search feature helps brands discover partners comparable to their past successful collaborations.

Expanded Global Availability

Recognizing the universal demand for creator partnerships, Meta is expanding Creator Marketplace access worldwide. Previously limited to 19 countries, the tool is now rolling out to all businesses globally, democratizing access to sophisticated influencer discovery capabilities.

The timing proves strategically significant as Reels emerge as the most engaging content format across Facebook and Instagram. This emphasis on visual, fast-paced content demands experienced creators who understand audience engagement dynamics. Meta’s enhanced marketplace positions brands to tap this momentum effectively, connecting them with creators whose expertise in short-form video content can amplify brand visibility and drive meaningful campaign performance.