Snapchat Highlights Its User Engagement

Snapchat has released a comprehensive report showing its platform outperforms competitors in user engagement metrics. The 2026 Breadth of Engagement study, conducted by Eye Square and commissioned by Snap, surveyed users across 13 global markets to assess how they perceive their time on various social platforms.

Snapchat Users Value Meaningful Connection

The findings reveal that approximately 75% of Snapchat users consider their time spent on the app “meaningful,” the highest score among major social media platforms. This suggests that Snapchat users find the platform more engaging and relevant to their daily lives compared to Facebook, Instagram, and other competitors. The research also highlighted Snapchat’s strength in helping users maintain relationships and stay connected with close friends.

Brands See Better Results on Snapchat

According to Snap, these engagement metrics translate into tangible benefits for advertisers. The study demonstrates that Snapchat ads receive better unaided recall, improved favorability, and stronger purchase impulse compared to other platforms. When brands appear alongside genuine conversations between close friends, they benefit from what Snap calls “a halo of trust and receptivity that feed-based platforms can’t replicate.”The report additionally showed that combining Snapchat with Facebook video campaigns yields incremental value, with consumers showing significantly higher response rates when exposed to ads across both platforms.

For marketers, this data suggests that Snapchat’s connection-first environment offers unique advantages for brand promotion. Rather than replacing existing strategies, brands investing in social video can unlock additional engagement by incorporating Snapchat into their multi-platform approach.