Snapchat Partners With Dick’s Sporting Goods on Sales Data

Snapchat has announced a new partnership with Dick’s Sporting Goods that will give advertisers a clearer view of how campaigns on the app translate into purchases made in the retailer’s physical stores across the United States.

A Privacy-Focused Data Exchange

The collaboration relies on LiveRamp’s data clean room technology, which allows Snapchat’s ad performance data to be compared against Dick’s in-store sales figures without either company directly accessing the other’s raw data. Snapchat framed the move as a response to ongoing difficulty proving that early-stage marketing efforts, such as brand awareness campaigns, actually lead to purchases later on. The company said the new integration helps close that gap within a major retail media network, giving brands more confidence in where their ad dollars are working.

Leaning on Sports Audience Overlap

Snapchat pointed to its large sports-watching user base as a natural fit for Dick’s customer profile, citing that roughly 215 million users engage with sports content monthly. The company also referenced recent milestones, including tens of millions of AR interactions tied to the Winter Olympics and billions of Super Bowl-related engagements earlier this year, as evidence of its reach among sports fans.

The new data-sharing tool is now available to all advertisers in the U.S., marking Snapchat’s latest step toward strengthening its retail media offerings as competition for ad budgets in that space continues to grow among social platforms.