Meta Expands AI Business Assistant to Global Markets

Meta has expanded its AI-powered business assistant to advertisers and agencies across major global markets, including the U.S., EMEA, the Asia-Pacific region, and Latin America. The rollout includes enhanced local language support, making the tool more accessible to a wider range of creators and business partners. Originally launched within Meta Ads Manager, the assistant was designed to provide immediate, data-driven answers to common business performance questions.

Faster Resolutions, Smarter Campaigns

The assistant addresses one of Meta’s most persistent pain points — limited account support capacity. Rather than waiting on human representatives or searching through help forums, businesses can now get instant guidance. Beyond troubleshooting, the tool delivers tailored recommendations based on each user’s own business data, helping marketers refine and optimize their ad campaigns more efficiently.

Early results from the beta phase have been promising. Meta reported that businesses resolved common account issues at a 20% higher rate when using the assistant. Small business advertisers who applied opportunity score recommendations saw a 12% decrease in ad cost per result — a meaningful improvement for budget-conscious marketers.

Built for Scale, Designed for Growth

The expansion reflects Meta’s broader push to make artificial intelligence a practical, everyday tool for businesses of all sizes. By integrating AI directly into Ads Manager, Meta is lowering the barrier for smaller advertisers who may lack dedicated marketing teams. The company has confirmed it w