Meta Releases 2026 Holiday Planning Guides for Marketers
Meta has released a new set of holiday planning guides for marketers, giving brands practical resources to shape their strategies as the final quarter of 2026 approaches. The collection covers everything from artificial intelligence to creative development, with dedicated material for small businesses and more advanced advertisers.
The company has published several guides for the festive season, including an overview focused on artificial intelligence, an agency-specific guide and a creative explainer. Together, they are designed to support planning across different team sizes and levels of experience.
Resources Tailored for Small Businesses
Meta’s small business guide highlights statistics and data points on how people use apps for gift research and general shopping activity. It also features a checklist aimed at helping smaller brands make the most of seasonal opportunities, along with ad creation pointers and tips for strategic planning.
For advertisers with more experience, Meta has released a separate playbook with extra insights into shopping-related behavior across its apps. It offers guidance on which ad setup tasks to prioritize and includes a checklist for optimizing product listings ahead of the busiest shopping weeks.
Part of a Wider Holiday Push
The release continues Meta’s steady build-up of holiday-focused content. In August, the company shared tips for small businesses and a broader set of holiday marketing guides. The latest guides update those resources with fresh trend information.
Meta also points marketers to its Festive Season Insights Center, which brings together multiple planning features. Through this expanding toolkit, the company is positioning its platforms as key spaces for product discovery and connecting with customers during the holiday season.
With the holiday period drawing closer, marketers can use the guides to benchmark their plans, sharpen creative approaches and refine campaign setups before peak shopping begins.