Fast fashion brand PLT introduces 100% discount Enter “con” in bodycon

Free clothes – but how much do they cost? Fast fashion label Pretty Little Thing, owned by big band Boohoo, announced today Black Friday with an unprecedented 100% discount. While most items on the brand’s website are at least partially discounted, many outfits, including fitted shirts and ties. Black bunny masks, and open-shouldered rompers, are entirely free of charge.

The PLT 100 percent discount is limited to customer orders and has been enthusiastically received by many. However, even a cursory scroll through his Twitter or Instagram accounts led to many comments from fans celebrating their theft or complaining that the product was selling out too fast.

However, this purchase comes at a high environmental and ethical price. To distribute their shares, they must make significant financial compromises in their supply chains. When the cost of clothing is this low, it often comes from a work cycle. Where the human cost of making a garment is equally unexplainable. Simply put, it is impossible to sell something for £0.00. And pay factory workers something even a little bit like a fair wage.

The two concepts are mutually exclusive.

However, it is endemic to the fast fashion on offer and the significant way they nurture a toxic culture of overconsumption and one-time use. Sustainability activists testify that overproduction is a substantial contributor to environmental degradation. And the fashion industry’s contribution to the climate crisis is well documented.

Every week, 15 million clothing items end up in urban landfills in Accra, Ghana, while nearly half of fast-fashion things are made from pure plastic. Additionally, online shipping causes an estimated 429,000 tonnes of greenhouse gas emissions in the UK alone. According to the 2020 report for Black Friday. The more companies lower their prices, the greater the demand for the population. And thus the vicious cycle takes on another dangerous process.