Apple holds smartphone market lead amid tariff turbulence

Data from Counterpoint Research revealed on Monday that Apple took the top place for global smartphone sales in the first quarter, caused by the launch of the iPhone 16e and robust demand in nations such as Japan and India.

iPhone Demand Steady Despite Weakness in Major Markets

Apple maintained its lead in the global smartphone market with a 19% share, according to data from Counterpoint Research, narrowly edging out Samsung, which held 18%. Despite flat or declining iPhone sales in the U.S., Europe, and China, demand remains strong in emerging markets, helping Apple retain the top spot.

Apple’s struggles in China are attributed to fierce competition from local players like Huawei and the iPhone’s current lack of AI features that appeal to the Chinese market.

Global Smartphone Shipments Rise Slightly

Meanwhile, the International Data Corporation (IDC) reported a 1.5% increase in global smartphone shipments in Q1, indicating a modest recovery. IDC noted that Apple had front-loaded shipments early in the quarter to avoid potential tariffs under former U.S. President Donald Trump’s trade policies.

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Tariff Concerns Prompt Swift Moves by Apple

To sidestep looming tariffs, Apple chartered cargo flights carrying 600 tons of iPhones—as many as 1.5 million units—from India to the U.S. However, the U.S. government’s decision to temporarily exempt smartphones and computers from tariffs on Chinese imports provided unexpected relief.

This led to a 3.5% jump in Apple shares and a broader boost in global tech stocks on Monday.

Trade Tensions Persist Despite Exemptions

Despite the exemption, experts warn that tariff-related volatility remains a significant concern.

“The recent exemption offers temporary relief for U.S. companies, but heavy reliance on China’s supply chain continues to pose a risk,” said Ryan Reith, Group Vice President at IDC. “U.S. smartphone brands should use this window to build and ship as much as possible.”

Chinese Brands Continue to Climb

Counterpoint also reported that Xiaomi held onto the third spot in global market share, continuing its sales momentum, while Vivo and OPPO claimed the fourth and fifth spots, respectively. The research firm predicts that the overall smartphone market may decline this year due to ongoing trade uncertainties.