TechTarget and Informa Tech’s Digital Businesses Combine
TechTarget and Informa Tech have announced a significant combination of their digital businesses, marking a major consolidation in the technology media and marketing landscape. This strategic merger brings together two industry leaders to create a more comprehensive platform serving technology buyers and sellers globally. The combined entity strengthens both companies’ positions in the digital marketing and technology information sectors.
Expanding Market Reach and Capabilities
The merger positions the newly combined business to offer enhanced services across social media marketing, digital advertising, and technology insights. By consolidating their digital operations, TechTarget and Informa Tech can leverage complementary strengths and provide more integrated solutions to their audience. The combined platform will serve marketing professionals, technology buyers, and industry analysts with consolidated resources and expanded content offerings.
Connecting the Technology Ecosystem
This combination underscores the growing importance of digital platforms in connecting technology buyers with solutions and information. The merger creates a unified network that spans marketing intelligence, social media trends, and industry insights. With operations based in major technology hubs, the combined business is positioned to continue informing and influencing the world’s technology sector.
The integration represents a strategic response to evolving market demands for comprehensive, multi-channel technology information and marketing solutions. Informa PLC’s registered office in London and TechTarget’s Newton headquarters provide a strong foundation for global operations. This merger demonstrates the value of consolidating digital assets to better serve an increasingly connected technology ecosystem.