Alix Earle returns to Sports Illustrated swimsuit for 2025 edition
Alix Earle made her SI debut in the June 2025 digital issue.
Social media sensation Alix Earle is making her highly anticipated return to Sports Illustrated Swimsuit. The 24-year-old influencer will appear in the 2025 edition of the iconic publication, marking another major milestone in her modeling career.
A Stunning First Look
Earle’s first official photo from the shoot features her posing poolside in Jamaica, wearing a knit bikini with metallic straps, a gold body chain, and a choker necklace with a pendant. The photo was taken by renowned photographer Yu Tsai.
Giving fans an inside look, Earle shared a behind-the-scenes Instagram Reels video, revealing her “secret mission” trip to Jamaica last month for the shoot.
From TikTok Star to SI Swimsuit Model
Earle first joined the Sports Illustrated Swimsuit family in June 2024 as the magazine’s first-ever digital cover star. She shot two campaigns in Miami with Yu Tsai and later walked the Miami Swim Week runway with her younger sisters Penelope, Isabel, and Ashtin.
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Reflecting on the achievement, Earle expressed her excitement:
“It has been a long-time dream of mine to be on the cover of Sports Illustrated Swimsuit, and I’m deeply honored to be named their first-ever digital cover star. Becoming part of the SI family and now joining alongside such strong, powerful, and inspiring women is incredibly meaningful to me.”
SI Swimsuit’s Digital Expansion
Sports Illustrated Swimsuit editor-in-chief MJ Day highlighted the magazine’s shift towards digital storytelling, saying the goal is to elevate the platform while celebrating beauty, diversity, and inspiring narratives.
“With our new digital issues, we are keeping pace with the rapidly evolving media landscape while also providing additional opportunities for talent alike to share their narratives and upcoming projects with our robust audience,” Day stated.
Celebrating SI Swimsuit’s Legacy
Earle’s digital cover followed SI Swimsuit’s 60th anniversary celebration, which featured seven star-studded covers. Past SI legends like Christie Brinkley, Molly Sims, Martha Stewart, Paulina Porizkova, and Tyra Banks reunited for group cover shoots with Yu Tsai.
The issue also included four solo covers starring Gayle King, Kate Upton, Chrissy Teigen, and Hunter McGrady.
With her return to Sports Illustrated Swimsuit, Alix Earle continues to cement her place in the modeling world, proving that her influence extends far beyond social media.