Google Reveals Top Halloween Trends for 2025

Google has unveiled its annual Frightgeist Halloween trends report, offering marketers and costume enthusiasts valuable insights into what’s capturing searchers’ attention this spooky season. The comprehensive overview tracks search patterns across costumes, decorations, food, and even pet attire as Halloween 2025 approaches.

This year’s data reveals an intriguing blend of pop culture influences and quirky trends dominating search queries. Leading the pack is “K-Pop Demon Hunters,” reflecting the show’s massive popularity and cultural impact. Other trending costume ideas include Labubu, Chicken Jockey, Elphaba from the upcoming “Wicked” film, and The Lorax, showcasing diverse entertainment influences.

Pets Get the Halloween Treatment

The Frightgeist platform has expanded beyond human costumes to include trending dog costume searches, acknowledging pet owners’ growing enthusiasm for including their furry friends in Halloween celebrations. This addition reflects the increasing commercialization of pet-focused holiday products.

Regional Insights and Decoration Trends

Google’s interactive costume map allows users to explore state-specific search trends across the United States, helping retailers and marketers tailor their offerings to regional preferences. The platform has also introduced a new Halloween décor category this year, with the 12-foot skeleton maintaining its position as a top trending decoration item.

The Frightgeist mini-site additionally features trending couple costumes and Halloween-specific makeup searches, providing comprehensive planning resources for both consumers and businesses developing themed promotions. While currently limited to U.S. search data, the platform offers valuable consumer behavior insights that can inform marketing strategies and inventory decisions for the Halloween season.

Brands looking to capitalize on these trends can access the full Frightgeist report on Google’s dedicated mini-site.