Instagram’s AI-Powered Restyle Feature Simplifies Photo Editing

Instagram is rolling out significant updates to its Restyle feature, making it easier for users to edit and customize their photos and videos using Meta AI. The new tool allows creators to remove unwanted elements, add new details, and transform image styles through simple conversational prompts directly within the app—all without generating entirely new AI images.

Enhanced Editing Capabilities

The updated Restyle option enables users to manipulate their original content in multiple ways. Users can remove background distractions, add supplementary elements to scenes, and customize individual image components. Additionally, preset effects like “sunglasses,” “biker jacket,” and style transformations such as watercolor or film noir allow creators to experiment with different aesthetics quickly. These presets serve as creative starting points, which users can further customize by typing additional editing instructions.

Addressing AI Content Concerns

Rather than contributing to the growing problem of AI-generated “slop” flooding social media feeds, Instagram’s approach positions AI as an assistive tool that enhances human creativity. This strategy acknowledges growing user concerns about environmental impacts and authenticity of fully AI-generated content. By focusing on editing existing user content, the feature maintains the creator’s original work while leveraging AI efficiency.

The Add Yours sticker integration allows users to share their AI-enhanced creations and preset settings with followers, potentially sparking new creative trends. Instagram provides guidance on crafting effective AI prompts by specifying subjects, lighting, composition, style, and location details for optimal results. Users can access the Restyle feature by selecting the icon in their Stories’ top tray when uploading images.