Instagram Brings Teleprompter Tool to Main App for Video Creators
The teleprompter allows creators to upload their script directly into the Instagram camera interface, where it is displayed as rolling text just below the front-facing camera lens. As recording begins, the text scrolls at an adjustable speed, enabling creators to read their lines while maintaining natural eye contact with the audience. Mosseri described the feature as helpful for staying “on message without doing a ton of takes.” Creators can control the scroll speed to match their natural speaking pace, making the tool adaptable for everything from quick Reels to longer-form video content.
Why this matters for content creators
For creators who rely on scripted content, this update removes a common pain point — the need to either memorize lines or glance off-screen at notes, both of which can disrupt the flow and authenticity of a video. By positioning the scrolling text directly below the camera, Instagram makes it easier to maintain a direct, engaging presence on screen. The teleprompter was first introduced in the Edits app in June 2025, and its migration to the main Instagram camera consolidates more production tools into a single platform, reducing the need to switch between apps. It is a practical, low-friction upgrade that could meaningfully improve content quality and production efficiency for creators of all levels.

