LinkedIn and Amazon Ads Join Forces to Supercharge CTV Advertising
LinkedIn has announced a strategic partnership with Amazon Ads, enabling connected TV advertisers to purchase LinkedIn-targeted campaigns directly through Amazon’s Demand-Side Platform (DSP). The collaboration marks a significant step in making LinkedIn’s professional audience data more accessible to brands running full-funnel CTV campaigns.
What the Partnership Offers
Amazon DSP already allows marketers to buy ad placements across streaming TV, display, online video, and audio. With LinkedIn now added as a placement option, advertisers can layer LinkedIn’s rich professional data — including job title, industry, and seniority — onto their CTV campaigns. This gives B2B marketers a powerful new way to reach decision-makers on the big screen, without leaving the Amazon DSP ecosystem.
LinkedIn’s CTV offering already connects advertisers to major streaming partners such as Paramount, Roku, and Samsung Ads, extending brand presence well beyond the LinkedIn platform itself.
Why It Matters for B2B Marketers
The numbers behind this move are compelling. LinkedIn’s own research indicates that its CTV ads reach B2B audiences 2.2x more effectively than other CTV platforms, and 4.3x more effectively than linear TV. The majority of the B2B buying audience, including senior decision-makers, is reachable through CTV content.
By integrating with Amazon DSP, LinkedIn is lowering the barrier for brands already invested in Amazon’s advertising ecosystem, offering them greater flexibility in how they plan, execute, and measure campaigns.
This partnership positions LinkedIn as a serious player in the broader CTV advertising landscape, and opens new doors for brands seeking precision targeting at scale.