LinkedIn Teams Up with Amazon Ads to Expand CTV Advertising Reach

LinkedIn has announced a new partnership with Amazon Ads that will allow connected TV advertisers to purchase LinkedIn ad placements directly through Amazon’s Demand-Side Platform (DSP). The collaboration marks a significant expansion of LinkedIn’s CTV offering, making it more accessible to a broader base of advertisers.

What the Partnership Offers

Amazon’s DSP already allows marketers to run campaigns across external networks, helping them reach new audiences at scale. With LinkedIn now added as a placement option, advertisers can tap into LinkedIn’s exclusive professional data — including job title, industry, and seniority — to target audiences through CTV campaigns. This combination brings together Amazon’s vast programmatic infrastructure and LinkedIn’s unique B2B dataset.

LinkedIn’s CTV ads already connect advertisers to a range of digital TV partners, including Paramount, Roku, and Samsung Ads, taking campaigns beyond the LinkedIn platform and onto large-screen living room devices.

Why It Matters for B2B Advertisers

The partnership holds particular value for B2B marketers. LinkedIn’s own research indicates that its CTV ads reach B2B audiences 2.2 times more effectively than other CTV platforms and 4.3 times more effectively than linear TV. Additionally, the majority of B2B decision-makers are reportedly reachable via CTV content.

Advertisers purchasing CTV campaigns through Amazon DSP will gain greater flexibility in how they plan, buy, and measure their LinkedIn CTV campaigns.

For brands looking to reach professional decision-makers in a premium, big-screen environment, this partnership represents a compelling new avenue — combining the precision of LinkedIn’s professional targeting with the scale of Amazon’s advertising ecosystem.