Meta Launches AI Glasses at $299 With Kylie Jenner Collab

Meta has introduced Meta Glasses, a new line of AI-powered eyewear designed to democratize access to artificial intelligence technology. Priced from $299—significantly lower than the company’s Gen 2 Ray-Ban glasses at $379—the release represents Meta’s latest push to establish smart glasses as essential devices in the AI era.

Three Stylish Options for Every Preference

The collection includes three distinct styles: Meta Adventurer with a classic rectangular frame, Meta Fury featuring a stylized design, and Meta Glasses by Kylie, an oval-frame style created in partnership with media personality Kylie Jenner. Each model comes in 26 color and lens combinations, offering consumers substantial variety at launch.

AI Features and Performance

Meta Glasses are equipped with always-on Meta AI powered by Muse Spark, providing real-time assistance with tasks ranging from sports updates to restaurant recommendations. The device boasts an 8-hour battery life plus 40 additional hours via charging case, alongside image and video capture capabilities. Built-in open-ear speakers and advanced multi-microphone setup with wind noise reduction enhance the user experience.

Strategic Market Move

The launch follows Snap’s announcement of upcoming AR Specs and reflects Meta’s broader strategy to prove AI’s practical value. With 7 million pairs sold in 2025, Meta believes these more accessible glasses can reach wider audiences and demonstrate genuine utility beyond theoretical benefits.

CEO Mark Zuckerberg has previously stated that glasses will eventually supersede phones as primary devices. By making AI glasses more affordable and fashionable, Meta aims to accelerate mainstream adoption and address growing skepticism about AI’s real-world impact on daily life.