Sean Mendes announces sustainability initiatives for Wonder Tour: Exclusive
In addition to bringing his album Wonder for 2020 to the public, Sean Mendes’ upcoming world tour will include several sustainability initiatives exclusive to Billboard. Mendes follows in the footsteps of Coldplay and Billie Eilish as the music industry struggles for greener, climate-friendly times.
The Wonder Tour, which kicks off June 27 in Portland, will reduce the show’s carbon footprint by adopting simple but effective practices that fans and tour crews can adopt.
To meet emission reduction goals, the tour will feature merchandise with durable fabrics. And less dye and energy-efficient lighting and electricity for the show itself. At the same time, food will be delivere from local farms,. And any excess will be composted or to relevant organizations. Fans are also encouraged to travel by car or use sustainable modes of transportation to shows to make the tour carbon negative.
Andrew Gertler, Mendes executive and founder of AG Artists. Believes that now is the time for significant artists like Mendes to prioritize sustainability in the industry to become the standard when more artists return after the pandemic is over to tour.
“We have the power to set an example, not only for our fans and our industry but also for others,” Gertler told Billboard.
“The goal is that sooner or later, green touring will become the norm. And as our technology and practice advances, it will become more. And more profitable so it can be apply to all tours, big and small.”
“From changing the way our merchandise is design and made. To the way Tours and our products and the fuel we use, to arming our touring team and fans with action and information. “To make their touring experience more sustainable, we set a goal to reduce the show’s footprint. We were up to 50% on shows on the last world tour,” added AG Artists General Manager Jordan Voloski. We quantify our remaining carbon footprint and plan to offset beyond our emissions to ensure coverage is not just carbon. Neutral, but actually carbon negative.