Threads Adds Profile Search Feature to Compete with X

Meta’s Threads platform has quietly rolled out a new profile search feature that allows users to search for posts within specific user accounts, directly copying a popular functionality already available on X (formerly Twitter). The update represents another step in Threads’ ongoing effort to attract users migrating from competing platforms.

How the New Feature Works

The profile search tool automatically populates searches with a “From: username” tag when users tap the magnifying glass icon while viewing a profile. This enables targeted searches within individual accounts rather than across the entire platform, making it easier to locate specific posts, mentions, or content from particular users or brands.

The functionality mirrors what X has offered since 2021, suggesting Threads is strategically aligning its features with user expectations established on competing platforms. This approach could help reduce friction for users considering a switch from X to Threads.

Strategic Move Toward Real-Time Discussion

The profile search addition supports Threads’ broader ambition to become the preferred platform for real-time discussion and news gathering. While X continues to dominate breaking news scenarios—evidenced by download surges during major events—Threads is steadily building tools that enhance content discovery and user engagement.

The Threads development team has indicated ongoing algorithm improvements focused on real-time content delivery. Combined with incremental feature updates like profile search, these enhancements aim to create a more dynamic platform capable of competing with established social media giants.

Though seemingly minor, this update reflects Threads’ methodical approach to platform development, gradually introducing familiar functionalities while working toward broader goals of replacing X as the go-to destination for timely information and community discussion.