Meta Rolls Out World Cup Features Across All Major Apps

Meta is going all-in on the 2026 FIFA World Cup, rolling out a wave of new features across its family of apps to help users celebrate the tournament. From custom stickers to live fan chats, the social media giant is positioning its platforms as the go-to destination for World Cup conversation and content.

Stickers, Reactions and Themed Filters Take Centre Stage

Instagram and Facebook users can now access a suite of World Cup-themed tools, including custom stickers, animated reactions, and AR filters tied to the tournament. These features are designed to make Stories, Reels, and feed posts more interactive and festive during match days. Threads is also joining the party, offering dedicated conversation spaces where fans can react in real time to goals, upsets, and standout moments throughout the competition.

Live Chats Bring Fans Together in Real Time

Meta’s messaging platforms — WhatsApp and Messenger — are getting in on the action too, with group chat features and watch-party tools that let friends follow matches together even when miles apart. Live chat activations within Facebook will allow communities and fan groups to gather virtually around key fixtures, creating a second-screen experience for supporters worldwide.

The timing makes sense for Meta. Major sporting events consistently drive record engagement across its platforms, and the World Cup — with its truly global audience — represents one of the biggest opportunities of the year. By offering dedicated features across Threads, Instagram, Facebook, WhatsApp, and Messenger simultaneously, Meta is betting that fans will turn to its ecosystem first when the action kicks off.